Phaidon x Emma Fearn at Foyles for London Fashion Week 2014

Installation date: September 2014 London Fashion Week

A collaboration between artist and visual merchandiser Emma Fearn, book publisher Phaidon and retailer of books Foyles.

The concept behind this window design aims to portray a design studio in the midst of creation, with the main focal point being the books which are invaluable to creatives as a source of refrence and inspiration. The books are then surrounded by the stereotypical characteristics of a working studio, so hanging block patterns, a mixture of mood-boards and an oversized tape measure.

Images: Scale model of window design made by emma fearn

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